Eels v Roosters · CommBank Stadium
Parramatta NSW · 8:00 PM kickoff
Official gate count — denominator for device penetration and confidence modelling.
Unique consenting device identifiers detected within the venue footprint on matchday.
Raw signal count across the full match window — averaging ~68 pings per device.
Each arc connects an attendee's inferred home suburb to CommBank Stadium, Parramatta.
Attendees are enriched with alivedata consumer, demographic and spend attributes — without ever capturing personal information.
Age, gender, household type, income segment, life stage and persona classification.
Home suburb, travel distance, mode of transport, dwell time and pre/post match patterns.
Category affinities, sporting interests, media consumption, brand loyalty and values.
Discretionary spend profile, category frequency, wallet share and retail precinct data.
Smarter membership, marketing and fan engagement
Optimised matchday and precinct activation
Precise audience profiling
Measurable exposure beyond the stadium
Transport planning & crowd flow optimisation
Economic and tourism impact insights
The same approach applies to any industry where people attend places or events.
Behavioural intelligence — grounded in the real world and applied anywhere people gather.